Our Mission

Because creative skills are business skills.

Creative workers are not just performers or makers — they are strategists, communicators, producers, designers, storytellers, technologists, entrepreneurs, and problem-solvers. PHXMF bridges the gap between creative education and creative employment by connecting creative talent to employers, mentors, industry partners, and real career pathways.

Gabriel Bey, Founder of PHXMF Discovery
About the Founder

Gabriel Bey

Gabriel Bey is a strategic leader in creative industry development and the founder of PHXMF Discovery, the Phoenix Music, Film & Gaming Experience — an initiative focused on advancing Arizona as an international hub for music, film, gaming, digital media, and emerging technologies.

With more than 20+ years of entertainment industry experience, Gabriel understands that building a thriving creative economy requires more than showcasing talent. It requires infrastructure, access, professional development, industry connections, and sustainable pathways for artists, creators, and communities. With this vision, he created PHXMF as a platform to bridge music, film, gaming, and technology while supporting the growth of Arizona's creative workforce.

Through PHXMF, Gabriel works to elevate quality of life, foster economic growth, and create opportunities for artists, innovators, and creative entrepreneurs. His work spans artist and career development, publishing, business strategy, event planning, and operational development across creative sectors. At the core of his work is a belief that creativity is not only culture — it is workforce development, economic development, and a powerful driver of community growth.

Why Partner With Us

Meaningful engagement, well beyond logo placement.

Access to Next-Gen Talent

Connect with emerging artists, filmmakers, musicians, gamers, content creators, producers, designers, and digital storytellers building careers across the creator economy.

Business Development

Engage prospective clients, customers, partners, and community stakeholders through a high-energy cultural platform rooted in music, film, gaming, and technology.

Executive Thought Leadership

Position company leaders as voices in the creator economy through panels, roundtables, conversations, and sponsor-led programming.

Employee Engagement

Create opportunities for employees to participate in meaningful programming, mentorship, networking, and skills-based creative industry conversations.

DEI, ESG & CSR Visibility

Showcase your company's commitment to workforce development, creative opportunity, diversity, community investment, and the growth of Arizona's creative economy.

Brand Perception

Build authentic visibility with culture-forward audiences, values-driven consumers, students, early-career professionals, and emerging creative talent.

Innovation Alignment

Connect your brand to the industries shaping the future of work — film, music, gaming, media, digital content, live experiences, and emerging technology.

Philanthropic Alignment

PHXMF is a 501(c)(3) fiscally sponsored project — your partnership invests in creative workforce development and pathways for artists, filmmakers, musicians, gamers, and digital creators to thrive.

Recruiting Pathways

Move beyond passive sponsorship through programming, panels, networking, recruiting pathways, branded experiences, and talent connection.

Audience at a PHXMF program
PHXMF audience reach and engagement
Who We Are

Direct access to Arizona's next creative workforce.

Based in Phoenix — the fifth largest city in the United States — PHXMF is positioned in a market of 1.7 million city residents and more than 5.2 million people across the metro area. Our audience includes artists, filmmakers, musicians, gamers, students, entrepreneurs, young professionals, and culture-forward consumers actively shaping the future of music, film, media, gaming, technology, and live experiences.

5,500+
PHXMF audience reach
75%
Hold advanced degrees
45/55
Women / men attendee split

Creative industries are regarded as one of the world's fastest-growing sectors and could account for 10% of global GDP before 2030.

Advisory Committee

PHXMF Advisory Committee

Cross-sector counsel for Arizona's creative economy — connecting music, film, gaming, technology, entrepreneurship, public policy, and community development. Advisory capacity only: members provide nonbinding guidance, subject-matter insight, and introductions.

01

Creative Industries & Media

Storytelling, production, artist well-being
Jack Mangan
Jack Mangan
Music Media & Artist Well-Being Advisor

Writer, musician, and podcaster who has worked in music media since 2006. Founded Support Life and Music in 2024 to address mental-health pressures facing working musicians, and hosts the SLAM: Music Survival Guide podcast.

Advisory focus — Artist well-being, music-industry media, podcast programming.

Ricardo
Ricardo "Richie" Jimenez
Animation, 3D Production & Creative Technology Advisor

Founder of RJ Animation with 15+ years in 2D/3D production and VFX education, including the 4K/IMAX series Space: Unraveling the Cosmos. Helps convene Phoenix's animation community.

Advisory focus — Animation pipelines, 3D/VFX production, talent pathways.

Matthew
Matthew "Matt" Barcellos
Broadcast Media & Visual Storytelling Advisor

Award-winning PHXTV multimedia specialist with 40+ years across directing, cinematography, and public-service television. Helped launch the City of Phoenix channel that became PHXTV; teaches video production at GCC.

Advisory focus — Broadcast standards, live production, mentorship.

Gabriel Bey
Gabriel Bey
Creative Industries & Workforce Development Advisor

Musician, composer, publisher, and cultural strategist connecting music, film, gaming, and technology. ASU Distinguished Innovation Fellow and PHXMF principal partner focused on Arizona's creative-economy workforce.

Advisory focus — Creative-economy strategy, workforce pathways, partnerships.

02

Business, Technology & Operations

Finance, digital systems, growth
Christopher McMullan
Christopher McMullan
Digital Strategy, Cloud Technology & Small-Business Growth Advisor

Founder of wEquipu; digital-marketing strategist and cloud architect with an electrical-engineering foundation from the University of Illinois, spanning cloud infrastructure, SEO, and marketing technology.

Advisory focus — Digital infrastructure, cloud collaboration, small-business enablement.

Jermaine A. Southern, CPA
Jermaine A. Southern, CPA
Finance, Tax Strategy & Enterprise Formation Advisor
Invited · At-large

Phoenix-based CPA and business advisor; magna cum laude from Morehouse College, with a master's in taxation from ASU. Prior experience in international consulting and Big Four accounting.

Advisory focus — Tax planning, entity formation, risk and compliance.

03

Community, Policy & Impact

Leadership, policy, partnerships
Dr. Sonya Sharififard
Dr. Sonya Sharififard
Global Leadership & Social Impact Advisor

Pepperdine University faculty member working across global leadership, social entrepreneurship, and food systems. Inaugural ASU DifferenceCorps member; author on campus food insecurity.

Advisory focus — Leadership development, social-impact design, evaluation.

Amber Starr
Amber Starr
Impact Investing & Community Partnerships Advisor

Community Impact Officer at the Arizona Community Foundation, working on program-related investments that expand access to capital for nonprofit, tribal, and public-sector organizations.

Advisory focus — Impact capital, nonprofit financing, partnerships.

Kesha Hodge Washington
Kesha Hodge Washington
Public Policy, Housing & Community Development Advisor
Invited · At-large

Vice Mayor of Phoenix, District 8, and attorney with two decades of legal experience, including service as an Arizona Assistant Attorney General. First African-American woman elected to the Phoenix City Council.

Advisory focus — Public policy, housing, civic partnerships.

Joy White
Joy White
Entrepreneurship, Leadership & Community Engagement Advisor

Owner of Wisdom of Evolution — Business Leadership Development LLC. Convenes entrepreneurs and creatives through WE BLD gatherings focused on collaboration and practical business connection.

Advisory focus — Leadership development, entrepreneur engagement, community wellness.

Ray Williams
Ray Williams
Business Development & Community Enterprise Advisor

Brings a business-development and community-enterprise perspective, supporting relationship building, sponsor development, and pathways connecting creative-industry activity with neighborhood opportunity.

Advisory focus — Partner development, market outreach, sponsor relationships.

Advisory capacity only — non-governing, nonbinding. Titles above are functional advisory portfolios, not corporate offices; members hold no board seat, vote, or fiduciary authority by virtue of these titles and cannot bind PHXMF or speak on its behalf. Employer and public-office affiliations are included for identification only and do not imply organizational endorsement of PHXMF.

Ready to bring your organization into the PHXMF story?

Let's talk about the partnership that fits your goals.